play everything
Client: Playstation Asia (asia.playstation.com)
Produced through: TBWA\Singapore (tbwa.com.sg)
Art Direction: Uni Lee, Rohan Lorenz
Copywriter: Lena Paik
Designers: Uni Lee, Rohan Lorenz
Animators: Rohan Lorenz, Teo Yi Zhen, Jing Wei Lee
Had the pleasure to work on the brand campaign for Playstation’s Play Everything!
Working with Art Director Uni Lee, we turned the timeless shape of a Playstation controller into an iconic symbol.
I worked on the design and production of the final video, as well as a variety of social content that went live on Playstation Asia’s social media and website.