1200px-PlayStation_logo.svg.png

play everything

 

Client: Playstation Asia (asia.playstation.com)

Produced through: TBWA\Singapore (tbwa.com.sg)

Art Direction: Uni Lee, Rohan Lorenz

Copywriter: Lena Paik

Designers: Uni Lee, Rohan Lorenz

Animators: Rohan Lorenz, Teo Yi Zhen, Jing Wei Lee

 

Had the pleasure to work on the brand campaign for Playstation’s Play Everything!

Working with Art Director Uni Lee, we turned the timeless shape of a Playstation controller into an iconic symbol.

I worked on the design and production of the final video, as well as a variety of social content that went live on Playstation Asia’s social media and website.